Published February 15, 2007
Much buzz at S'pore pavilion
BUOYED by a significant coup at his company's previous appearance at an international show, Innoxius Technologies chief technology officer Edmund Yong is hoping history will repeat itself at the 3GSM World Congress in Barcelona.
Innoxius was one of several high-tech firms exhibiting under the Infocomm Development Authority of Singapore (IDA) umbrella at ITU Telecom World in Hong Kong last December. 'And it was through the leads from ITU Hong Kong that we closed the deal,' he told BizIT at the Singapore Pavilion, where this satisfied customer of IDA is exhibiting again.
Innoxius' star offering is a mini base station for broadcasting mobile TV based on broadband Internet Protocol architecture, using a technology called DVB-H. The deal in question is a trial with Chung-Hwa Widebank Best Network, Taiwan's leading DVB-H network operator.
And here at this major European exhibition, the Singapore firm is again attracting the right kind of attention. Most promising is a European operator whose officials checked out the product. 'They said, 'It's impossible, the base station is too small (to house all the functions)'. But now they're thinking of bringing us into their operations.'
Sounding no less enthusiastic was fellow exhibitor Sunil Coushik, co-founder and president of Bubble Motion. The company's Bubble Talk is the world's first 'voice SMS' service, according to its founders. 'The idea is to execute bolder strategies,' Mr Coushik said. 'We are in Asia, the Middle East, but how to expand to Europe?' Exhibiting at 3GSM with IDA has proved a happy solution. 'What we realised was, a lot of work has already been done by (IDA), and secondly, exhibiting in the Singapore infocomm pavilion gives so much credibility.'
For Asia GIS Pte Ltd, or Agis, it is the second time at the Barcelona show. Agis develops mobile location and navigation solutions, and its GprX location solution for 3G/GSM is already being used in devices from Nokia, Sony-Ericsson, O2 and Palm, among others.
Said Agis business development manager Cecilia Kao, 'We've had a lot of interest.' Visitors were impressed by the solution's flexibility and the fact that it does not require expensive hardware, she said.
Also exhibiting at the Singapore pavilion are Exploit Technologies, Globalroam Group, N2N Consulting, Tagit and Telogic.