http://startupasia.techinasia.com/sg2014/hackathon/
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Background
One of the key industries that Singapore has been developing is MICE (Meetings, incentives, conferences, and exhibitions). There are many events being held in the country throughout the year and how well the event organisers manage the events and the overall experience the delegates derived from the events would contribute to the overall success of the industry. However, as the frequency and number of events and attendees increases, the industry players specifically the event organisers are faced with new challenges in bringing good and seamless experience to the participants (attendees, sponsors, speakers and exhibitors).
Problems
With the number of events increases, event participants are faced with increased competitions from event organisers for their attention and participation. Unfortunately, quite a number of events are of the same nature and it becomes difficult for the participants to decide which events to attend. In addition, they received these advertising through multiple online and offline channels providing duplicated information.
At the event, attendees are faced with unpleasant experience in long waits during on-site registrations, collection of event passes and the need to update inaccurate registration details. Though event organisers may have deployed many staff at the registration counters, the improvement in the attendees experience has been marginal and crowd control and human traffic movement management has not been smooth.
For exhibitions, during the visits attendees have to rely on printed materials to navigate around the exhibitions booths. They are not fed with real-time information and recommendation based on their location, their interests and time spent at various exhibitors’ booth to derive the best route to take. The attendees also do not receive good and relevant follow-ups after the events.
The Challenge
The challenge is to design a solution to overcome the above problems faced by the attendees and event organisers thus improving the overall attendees’ experience, increase re-participation rate and improve the organiser’s efficiency by deploying technologies and intelligence.
Challenge participants are free to use any technologies, programming platform and/or devices to design the solution. Teams are also encouraged to look into innovative use of technologies and competencies that would differentiate the offerings significantly.
Some technologies for ideation can be found in:
Judging Criteria:
1) User Experience
- Quality of user interface design
- Responsiveness
- Ease of use for organisers, exhibitors, speakers
- Seamless usage for event attendees
2) Innovation, creativity and uniqueness
3) Improvements to processes and efficiency
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